Webinars

Our brief-yet-informative webinars cover topics of interest to admissions and enrollment professionals. See below to view recordings of previous webinars. No registration required!

How to Boost Your Search ROI Using Predictive Modeling & Segment Analysis Service

Hosted by Fire Engine RED’s EVP of Enrollment Data, Strategy & Analytics, Jeff McLaughlin

In just 45 invaluable minutes, we’ll take you behind the scenes and show you:

  • The benefits of Predictive Modeling
  • How Segment Analysis Service works and why it’s so powerful
  • A case study using Segment Analysis Service

How to Use Inquiry Scoring to Help You Make Your Class and Save Money

Hosted by Fire Engine RED’s EVP of Enrollment Data, Strategy & Analytics, Jeff McLaughlin

Learn how we build models that accurately predict and rank an individual student’s likelihood of applying to your institution.

In just 30 invaluable minutes, we’ll show you how Inquiry Scoring can help you:

  • Plan. The sooner you can figure out who’s going to apply, the better.
  • Save. Reduce your recruitment costs (e.g., print and postage).
  • Evaluate. Determine the relative value of your inquiry sources.
  • Target. Focus on low-likelihood – but highly desirable – students (affluence, diversity, etc.).
  • Reallocate. Re-deploy resources where you need them (staff, travel, etc.).