Software Products

Fire Engine RED offers seven easy-to-use, fully customizable web-based software products. Each of these à la carte products includes unlimited user licenses and live training. Plus, support is available to our clients – AND to the students they serve – 8:00 AM to 8:00 PM Eastern, Monday through Friday. And during off-hours, we monitor our support queue so we can respond promptly to urgent requests.


Customize the student application experience.

Our Applications product is the most customizable application software ever made for admissions offices: it’s easy to create custom applications for freshmen, transfers, graduate students, continuing education students, and more. You can also pre-populate information you already know; update your application quickly (we can do it for you, or you can do it yourself); access data and reports in real-time; and easily export your data to any CRM or ERP.


Broadcast Email

Send mass email, and view your campaign results in real time.

Whether your Broadcast Email needs are basic or advanced, our email system is for you. We’re experts in email deliverability and understand the unique needs of the education market. You can send to purchased lists, access your email campaign data in real time 24/7, track mobile viewership, and share your campaigns through social media. Messages include your brand only, not ours. Plus, there’s no contract to sign, and your messages never expire!



Hold group chats any time you wish.

Our Chat product enables you to hold chats with groups of students (or parents, or guidance counselors) any time you wish. You can host students in one chat room, or create multiple chat rooms for discussions on specific topics. To encourage attendance, pre-register students or drive them to a pre-populated registration form. Our Chat software also includes our Live Counselor product.


Email Response

Send students a quick, customized email response.

Our Email Response product lets you respond to your incoming email in a quick, customized, consistent way. With the help of the software’s response library, you’re able to respond to approximately 90% of your incoming email messages in just one minute or less. Once you’ve used this software, you’ll wonder how you ever managed without it.


Event Manager

Manage your events and interviews online.

Your event programs are like no one else’s. And we get that! That’s why we’ve built our Event Manager product to be incredibly flexible and highly customizable. It can help you manage your on-campus and off-campus events and interviews more efficiently and effectively. This powerful tool also makes it easy to set guest limits, pre-register students, set up recurring events, create student itineraries, and much more.



Create student-friendly web forms.

Whether you need a simple form, a complex form, or something in between, our Forms product is up for the job. Everything’s customizable – the design, the fields, the thank-you screen, and the student email confirmation message. You can also use our software to create “smart” forms, which introduce new questions to students based on their prior answers.


Live Counselor

Chat with students 1-on-1 from your website.

Our Live Counselor product enables you to chat 1-on-1 with students while they’re visiting your website. Students can initiate a chat by clicking on a “Chat Now” icon located on your site. Live Counselor also includes our Chat software.