Predictive Modeling

Looking to maximize your Student Search and enrollment ROI? We strongly recommend using our Student Search modeling and inquiry scoring data services.

Unrivaled data expertise.

Our all-star team of data professionals has a wealth of admissions and enrollment experience … and is led by a seasoned enrollment strategist:

Jeff McLaughlin

Jeff McLaughlin

Executive Vice President of Enrollment Data, Strategy & Analytics

Previously Dean of Admissions and Financial Aid at St. Olaf College.

Student Search Modeling.

Benefits of Student Search modeling.

Helps you achieve multiple strategic goals.
The best way for you to achieve multiple strategic goals at once is through the use of Student Search modeling. For example, your goals could include:

  • Increasing enrollment
  • Increasing tuition revenue
  • Boosting your academic profile
  • Entering new markets more efficiently

Saves you money.
In addition, Predictive Modeling can save your school money, by helping you:

  • Purchase only the names of students who are most likely to apply and enroll
  • Segment student populations more effectively
  • Determine which students should receive additional communications, such as print and digital advertising

What sets our Student Search models apart?

Our predictive models are getting great results for our Search clients. Here’s how:

We focus on applications and enrollment. We start with the end in mind: enrollment. That means we identify students who are most likely to apply and enroll, not just inquire.

We take a custom approach. What’s predictive for other institutions may not be predictive for yours.

We build multiple models for each of your goals. Similarly, what’s predictive for one goal (increase enrollment) may not be for others (boost revenue and enter new markets).

We tap into unique data sources. In addition to your historical data, commercially available data, and our own proprietary data, we’re able to tap into Segment Analysis Service™, which:

  • Is a geodemographic service provided by the College Board … Segment Analysis Service data can be applied to ALL of your sources, including ACT, CBSS, non-responders, NRCCUA, and your inquiry pool
  • Enables us to tag your data with 150+ unique educationally relevant academic, social and economic factors that predict where students choose to go to college
  • Helps us make our models more predictive and informative

Student Search Modeling Case Studies.

Our Student Search Modeling gets results, and here’s the proof – actual case studies.

Recorded Webinar.

View our informative, 40-minute recorded webinar, “How to Boost Your Search ROI Using Predictive Modeling & Segment Analysis Service.”

Inquiry Scoring.

Benefits of Inquiry Scoring.

Helps you plan more effectively.
At the point of inquiry, the sooner you can figure out who’s going to apply, the better. We can build a predictive model to predict, tag, and rank an individual student’s likelihood of applying to your school.

Saves you money.
You can reduce your recruitment costs by sending print pieces only to those students who are most likely to apply.

Lets you target different student populations.
Identify less likely but highly desirable students (in terms of academic influence, diversity, affluence, etc.) and then reallocate resources (staff, travel, etc.) to focus on them.

Enables you to evaluate the effectiveness of your inquiry sources.
You can quantify the relative value of each inquiry source.

What sets our Inquiry Scoring apart?

Our inquiry scoring delivers great results for our modeling clients. Here’s how:

We take a custom approach. What’s predictive for other institutions is unlikely to be predictive for yours.

We develop individualized scores for individual students. What’s predictive for one segment of the population (low-need students) may not be for others (new markets).

We use behavioral data to enhance modeling. We look at campus visits, interaction with admissions counselors, parental contacts, and engagement with electronic outreach, and more – any or all of which can help enhance our core modeling and refine our predictions.

We tap into unique data sources. In addition to your historical data, commercially available data, and our own proprietary data, we’re able to tap into Segment Analysis Service™, which:

  • Is a geodemographic service provided by the College Board … Segment Analysis Service data can be applied to ALL of your sources, including ACT, CBSS, non-responders, NRCCUA, and your inquiry pool
  • Enables us to leverage 150+ unique educationally relevant academic, social and economic factors that predict where students choose to go to college

Inquiry Scoring Case Study.

Our Inquiry Scoring gets results, and here’s the proof – an actual case study.

Recorded Webinar.

Watch our valuable, 30-minute recorded webinar, “How to Use Inquiry Scoring to Help You Make Your Class and Save Money.”

Financial Aid Optimization

Fire Engine RED has teamed up with Maguire Associates to provide our clients with Financial Aid Optimization.

See our Financial Aid Optimization page on how our partnership with Maguire Associates can benefit you and your school.