Fireworks CRM®

Fireworks® was created for four-year colleges, two-year colleges, community colleges, graduate schools, law schools, independent schools, medical schools, seminary schools, Catholic schools – and any other school that recruits students.

Introducing Fireworks: There’s nothing quite like it.

They said it couldn’t be done … but we’re doing it! We’re disrupting the status quo – and bringing real innovation to the admissions market – with the first-ever admissions CRM to provide users with a consumer-like experience.

We’ve made the complex admissions process dramatically simpler to manage. And, in the process, we’ve revolutionized the whole idea of what an admissions CRM should be.

See what makes Fireworks the “simply better” CRM for admissions.

Select any of the 90-second videos above.

Where admissions meets innovation.

Fireworks is led by:

Jim Slavin

Jim Slavin

EVP of Enrollment Software

Previously headed up Recruitment PLUS.

Only at Fire Engine RED will you find a team of experts – who have worked in admissions at every level – partnering side-by-side with development all-stars who’ve worked with some of the best technology brands in the world.

What our Fireworks clients are telling us.

“Fireworks was not retro-fitted from another tech arena … this meant it ‘spoke our language’ … it was, and is, a tremendous value. We see a long future with this product and company.”

Chris Beiswanger

Director of Admissions, University of Colorado Colorado Springs

“Fireworks has saved us hours of time by automating our communication flow and daily imports that we previously had to run manually. In addition, the duplicate checker in this system found duplicates that our previous system could not find. We are now able to devote more time to recruiting students and are getting results: our applications were up by 6.6% and our admits were up by 14.6%.”

Mark Meydam

Director, Enrollment Operations and Technology, University of Wisconsin-River Falls

“We chose Fireworks for its intuitive design, easy functionality, and affordable cost. We went through multiple processes to find the perfect CRM on a very tight budget … Fireworks fit the bill nicely in all categories. We also really liked the [functionality that Fire Engine RED] is [currently] building.”

Marc Skjervem

Director of Student and Career Advancement Services, University of Wisconsin-River Falls

Simply better … by design.

Fireworks provides a simple, intuitive user experience that will help your team be more productive. Yes, other companies make the same claim, but take one look at Fireworks, and you’ll see it’s the real deal.

Fireworks is a hosted solution, so there’s nothing to install. It works in any major browser, and it’s available to you anywhere you can connect to the Internet.

Choose a solution built specifically for admissions.
Fireworks was built from the ground up for admissions professionals, by admissions professionals. Over a third of our team members worked in higher education before joining Fire Engine RED, so we understand the reality of the admissions office. Plus, Fireworks uses admissions terminology, so everything will look familiar and make sense from the start. What Fireworks is NOT: a re-branded solution originally designed for Corporate America (think Salesforce®/Microsoft Dynamics®/Zoho), and then jerry-rigged for admissions.

Recruit, measure, and more.
Fireworks was created to help you recruit prospective students and measure your return on investment. It tracks the way your school has interacted with a particular student or organization – such as “sent email,” “participated in chat,” “campus visit,” and so forth – allowing you to measure the effectiveness of each interaction.

Manage relationships with ease.
Fireworks excels at helping you manage relationships with all of the people (parents, counselors, alumni volunteers, coaches) and organizations (high schools, community-based organizations, churches) that help you enroll your class. You’ll even be able to determine the value of each relationship, so you can focus on the people, organizations, and places that matter most.

Manage relationships with ease.
Fireworks excels at helping you manage relationships with all of the people (parents, counselors, alumni volunteers, coaches) and organizations (high schools, community-based organizations, churches) that help you enroll your class. You’ll even be able to determine the value of each relationship, so you can focus on the people, organizations, and places that matter most.

The best reporting of any admissions CRM.
Fireworks brings thoughtfully designed, easy-to-use reporting to the admissions CRM market for the first time. We know what data, information, and reports an admissions department needs. And our reporting features were created to help everyone on your team be more productive, regardless of their technical expertise.

Customize user permissions.
We know that different users in your admissions office should have different levels of access. That’s why Fireworks’ permissions are granular and enable you to customize the experience for each of your users (administrator, counselor, student worker, and others).

Customize user permissions.
We know that different users in your admissions office should have different levels of access. That’s why Fireworks’ permissions are granular and enable you to customize the experience for each of your users (administrator, counselor, student worker, and others).

Benefit from unlimited custom fields and values.
Because we know that you’ll likely need to collect data that’s unique to your school, Fireworks will enable you to create unlimited custom fields and custom values, rather than having to force your data into an inflexible data structure.

Be more productive. Fireworks is tailored to work the way you do. You’ll find the data points you need, right where you’d expect them to be. And fast imports, auto-detection of duplicate records, and the automated Scheduler all empower you to do more in less time.

Plan ahead with confidence. Fireworks is future-friendly, scalable, and flexible enough to adapt to the needs of tomorrow. It uses tools, coding languages, and software engines that power cutting-edge technology companies, such as Netflix, Etsy, Pinterest, SnapChat, Instagram, and more.

Schedule communications and other tasks. With Fireworks, you’re able to schedule data imports and exports, and even automate your communications based on actions taken by the people/organizations you contact. For example, you can set up a series of follow-up email messages to go to any student who opens a previous email from your school. Scheduled tasks are viewable in a high-level calendar format, so you can easily understand and manage all of your scheduled activities in one place. In addition, you’ll receive a notification when a task is completed or is getting ready to expire.

Take advantage of powerful email features.
With Fireworks, it’s easy to create and modify email messages, using our HTML “What You See Is What You Get” (WYSIWYG) editor. You can also track and measure email campaign results in real time – delivery rate, opens, click-thrus, and more.

Stay connected on the road. Fireworks is responsively designed to adapt dynamically to your smartphone, tablet, or computer, making it easier for you to access the information you need while you’re traveling. (Important: A “mobile-optimized” CRM is not nearly as effective as a responsively designed CRM.)

Provide access to everyone on your team.
Fireworks is priced simply and affordably. There are no seat-license fees, so the more users, the merrier. And implementation, training, and support are all included at no extra cost. Plus, Fireworks is designed to be accessible to people with low vision, corrective lenses, and color blindness.

Rely on our admissions experts …
Fire Engine RED’s implementation specialists are admissions professionals who are well-versed in software project management. It takes just 16 weeks (on average) to implement Fireworks; we do all the technical “heavy lifting,” and provide consultative as well as technical expertise along the way.

… and our “knock-your-RED-socks-off” client care.
We offer the best client care in the market (check out what our clients say), including unlimited training and support at no additional cost. Client care is available to everyone in your department, as well as the students they serve, from 8:00 AM to 8:00 PM Eastern, Monday through Friday. And during off-hours, we monitor our support queue so we can respond promptly to urgent requests.

RFI/RFP Resources

If you’re about to dive into the CRM selection process, these three invaluable resources will save you countless hours and headaches. They took our team months to put together; take one look and you’ll see why!

Fireworks CRM

21 Crucial Questions to Ask in Your Admissions CRM RFI
The 21 questions you simply must ask, and the reasons why it’s imperative that you ask them.

Fireworks CRM

What Your Admissions CRM Demo Should Include
Everything you should ask to see in a CRM demo, whether you’re using an RFI, RFP, or both to select your CRM.

Fireworks CRM

The Master List of Admissions CRM Requirements
A master list of 200+ CRM requirements to ask about in your RFP.