About

About

Welcome to Fire Engine RED!

Fire Engine RED is a marketing, data, technology, and consulting services company that serves the education market. Our CEO and Chief Creative Officer, Shelly J. Spiegel named the company after her favorite color.

We’ve been fully remote since Shelly founded the company in 2001. In fact, Fire Engine RED, was one of the first fully remote companies in the U.S., possibly the world.

Today, our services and products are used by more than 300 educational institutions.

Our 70-plus talented team members live/work in 25 U.S. states and four countries. We have a positive, supportive, culture and a team retention rate of 92%.


“Fire Engine RED is sort of a ‘Google meets Apple yet no one gets stabbed in the cafeteria’ sort of place.”

– Jens Larson, uofadmissionsmarketing.com

What sets Fire Engine RED apart?

We put our clients first.
Fire Engine RED is a privately owned company, which allows us to focus on our clients’ success and put their interests first. In contrast, many of our competitors are publicly traded or owned by private equity firms and must put investors first. Sure, we want to make money, but we do so by focusing on getting our clients results. And, we’re also not for sale.

We attract top talent.
As a fully remote company, we’re able to attract the very best no matter where they live. Our team includes a unique combination of highly respected admissions professionals and top creative/technology professionals from world-class companies such as 3M®, Apple®, BestBuy®, Caterpillar®, CenturyLink®, Citibank®, GoDaddy®, Intel®, Microsoft®, and Warner Bros.®.

We get great results for our Student Search clients.
We’re the best in Student Search because of the results we get for our clients: by boosting yield and delivering exceptional ROI. Here’s an example: for the 2019-2020 Search cycle, our Senior Search clients achieved 7 to 80 times their investment (on newly purchased names) in net revenue.

We deliver a consumer-like CRM software experience.
Fireworks is simple, easy to use, and built for mobile using responsive design. It’s the first admissions CRM that provides a consumer-software-like user experience. Our CRM is proof that companies don’t need an Apple-sized budget to create powerful software that looks great and works well. What they need is vision and leadership, which our company has in its CEO & Chief Creative Officer, Shelly Spiegel.

We’re laser-focused on client care.
We surprise and delight our clients by providing “knock-your-(RED)-socks-off” client care. We’re available to our clients – AND to the students they serve – 8 AM to 8 PM Eastern, Monday through Friday. And even during off-hours, we monitor our support queue so we can respond promptly to urgent requests. Our goal is to “wow” our clients again and again.