Fire Engine RED has teamed up with Maguire Associates, a research-based consulting firm that has served the education market for 30+ years, to provide our clients with modeling expertise that extends beyond Student Search to:
- Financial aid leveraging
- Student retention
Together, we’ll start with the “end” in mind, by taking a holistic view of your recruitment and enrollment process, including list purchasing, Search outreach, inquiry scoring, financial aid modeling, and retention strategies.
From there, we’ll combine the strengths of both companies to:
- Build data models from the ground up that reflect your specific institutional enrollment patterns and goals.
- Develop a thoughtful, efficient list purchase strategy, not just “buy more” and/or “discount more.”
- Ensure your efforts are based on recruiting students who will actually apply and enroll, NOT just those who will respond to Search.
- Leverage Fire Engine RED’s and Maguire Associates’ powerful, proprietary data sets, as well as the College Board’s Segment Analysis Service.
- Adjust our models to provide accurate and actionable guidance as new information becomes available.
- Provide reports that measure outcomes consistently from list purchase through financial aid and beyond.
Fire Engine RED has partnered with Carnegie Communications, which has been at the forefront of integrated, response-driven enrollment marketing and recruitment for 30+ years. Together, we’ll provide powerful digital marketing services to our Student Search clients; these include IP targeting, retargeting, geofencing, and social media advertising.
Our combined team of enrollment, recruiting, data, marketing, digital, and creative strategists will help you reach your goals by:
- Developing a cohesive, integrated digital marketing strategy to reinforce your brand and broaden your outreach.
- Helping you determine which students to target with digital marketing, and create a strategy to reach them.
- Integrating and timing your Search and digital campaigns for maximum effectiveness.
- Ensuring your creative, messaging, and branding all work together across your Search and digital campaigns.
- Providing you with actionable reports that help you make better decisions, faster.
Let’s work together.
Find out how Fire Engine RED – together with our partners, Maguire Associates and Carnegie Communications – can help your school reach its recruitment and enrollment goals.