Fireworks CRM

Fireworks CRM

Fireworks CRM was created for four-year colleges, two-year colleges, community colleges, graduate schools, law schools, independent schools, medical schools, Catholic schools – and every other school that recruits students.

See Fireworks for yourself

Introduction to Fireworks CRM

Automate Your Communications with Fireworks CRM 

Introducing Fireworks CRM: There’s nothing quite like it.

They said it couldn’t be done … but we’re doing it! We’re disrupting the status quo – and bringing real innovation to the admissions market – with the first-ever admissions CRM to provide users with a consumer-like experience.

We’ve made the complex admissions process dramatically simpler to manage. And, in the process, we’ve revolutionized the whole idea of what an admissions CRM should be.

Scroll down to see screenshots from the latest version of Fireworks, as well as three invaluable resources that you can use to define your CRM RFI/RFP requirements!


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“Design is not just what it looks like and feels like.
Design is how it works.” – Steve Jobs

Where admissions meets innovation.

Fireworks is led by:


Jim Slavin 
EVP of Enrollment Software; previously headed up Recruitment PLUS.
LinkedIn profile


Jeff McLaughlin 
EVP of Enrollment Data, Strategy & Analytics; previously Dean of Admissions and Financial Aid at St. Olaf College.
LinkedIn profile

Together, they’ve built a team that rivals the best in Silicon Valley.

Only at Fire Engine RED will you find a team of experts – who have worked in admissions at every level – partnering side-by-side with development all-stars who’ve worked with some of the best technology brands in the world.

Simply Better … by design.

Fireworks provides a simple, intuitive user experience that will help your team be more productive. Yes, other companies make the same claim, but take one look at Fireworks, and you’ll see it’s the real deal.

Fireworks is a hosted solution, so there’s nothing to install. It works in any major browser, and it’s available to you anywhere you can connect to the Internet.


Choose a solution built specifically for admissions.
Fireworks was built from the ground up for admissions professionals, by admissions professionals. Over a third of our team members worked in higher education before joining Fire Engine RED, so we understand the reality of the admissions office. Plus, Fireworks uses admissions terminology, so everything will look familiar and make sense from the start.

What Fireworks is NOT: a re-branded solution originally designed for Corporate America (think Salesforce®/Microsoft Dynamics®/Zoho), and then jerry-rigged for admissions.


“Fireworks was not retro-fitted from another tech arena … this meant it ‘spoke our language’ … it was, and is, a tremendous value. We see a long future with this product and company. ”

– Chris Beiswanger, Director of Student Recruitment and Admissions Counseling, University of Colorado-Colorado Springs

Fireworks allows you to create and store three types of records – Person (shown), Organization, and Staff.

Fireworks allows you to create and store three types of records – Person (shown), Organization, and Staff.


Recruit, measure, and more.
Fireworks was created to help you recruit prospective students and measure your return on investment. It tracks the way your school has interacted with a particular student or organization – such as “sent email,” “participated in chat,” “campus visit,” and so forth – allowing you to measure the effectiveness of each interaction.

View a prospective student’s relationship to other people, and to organizations.

View a prospective student’s relationship to other people, and to organizations.


Manage relationships with ease.
Fireworks excels at helping you manage relationships with all of the people (parents, counselors, alumni volunteers, coaches) and organizations (high schools, community-based organizations, churches) that help you enroll your class. You’ll even be able to determine the value of each relationship, so you can focus on the people, organizations, and places that matter most.

Customize user permissions.
We know that different users in your admissions office should have different levels of access. That’s why Fireworks’ permissions are granular and enable you to customize the experience for each of your users (administrator, counselor, student worker, and others).

Benefit from unlimited custom fields and values.
Because we know that you’ll likely need to collect data that’s unique to your school, Fireworks will enable you to create unlimited custom fields and custom values, rather than having to force your data into an inflexible data structure.

The powerful Duplicate Manager tool evaluates all incoming data – quickly and automatically – to ensure no duplicate records are created.

The powerful Duplicate Manager tool evaluates all incoming data – quickly and automatically – to ensure no duplicate records are created.


Be more productive.
Fireworks is lightning-fast – screens load in milliseconds – allowing you to do more in less time. You’ll be amazed at how fast you can get your job done.

Look ahead with confidence.
Fireworks is future-friendly, scalable, and flexible enough to adapt to the needs of tomorrow. It uses tools, coding languages, and software engines that power cutting-edge technology companies, such as Netflix, Etsy, Pinterest, SnapChat, Instagram, and more.

Schedule communications and other tasks.
With Fireworks, you’re able to schedule data imports and exports, and even automate your communications based on actions taken by the people/organizations you contact. For example, you can set up a series of follow-up email messages to go to any student who opens a previous email from your school.

Scheduled tasks are viewable in a high-level calendar format, so you can easily understand and manage all of your scheduled activities in one place. In addition, you’ll receive a notification when a task is completed or is getting ready to expire.


You can use the HTML “What You See Is What You Get” (WYSIWYG) editor to create or modify an email message.

Use our HTML “What You See Is What You Get” (WYSIWYG) editor to create or modify email messages – easily edit text, size photos, reposition logos, and so forth.


Take advantage of powerful email features.
With Fireworks, it’s easy to create and modify email messages, using our HTML “What You See Is What You Get” (WYSIWYG) editor. You can also track and measure email campaign results in real time – delivery rate, opens, click-thrus, and more.


With Fireworks, it’s easy to track and measure email campaign results in real time. View your delivery rate, opens, click-thrus, and more.

It’s easy to track and measure email campaign results – including delivery rate, opens, and click-thrus – in real time.

With Fireworks, you can easily add records while you’re on the go.

Create, view, and edit records while you’re on the go.


Stay connected on the road.
Fireworks is responsively designed to adapt dynamically to your smartphone, tablet, or computer, making it easier for you to access the information you need while you’re traveling. (Important: A “mobile-optimized” CRM is not nearly as effective as a responsively designed CRM.)

Provide access to everyone on your team.
Fireworks is priced simply and affordably. There are no seat-license fees, so the more users, the merrier. And implementation, training, and support are all included at no extra cost.

Plus, Fireworks is designed to be accessible to people with low vision, corrective lenses, and color blindness.

Rely on our admissions experts …
Fire Engine RED’s implementation specialists are admissions professionals who are well-versed in software project management. It takes just 16 weeks (on average) to implement Fireworks; we do all the technical “heavy lifting,” and provide consultative as well as technical expertise along the way.

… and our “knock-your-RED-socks-off” client care.
We offer the best client care in the market (check out what our clients say), including unlimited training and support at no additional cost.

Client care is available to everyone in your department, as well as the students they serve, from 8:00 AM to 8:00 PM Eastern, Monday through Friday. And during off-hours, we monitor our support queue so we can respond promptly to urgent requests.


“The staff we work with from Fireworks were outstanding … Many companies advertise how they care about their clients. This company delivers.”

– Mark Meydam, Director, Enrollment Operations and Technology, University of Wisconsin-River Falls

RFI/RFP Resources.

If you’re about to dive into the CRM selection process, these three invaluable resources will save you countless hours and headaches. They took our team months to put together; take one look and you’ll see why!


21 Crucial Questions to Ask in Your Admissions CRM RFI

The 21 questions you simply must ask, and the reasons why it’s imperative that you ask them.



What Your Admissions CRM Demo Should Include

Everything you should ask to see in a CRM demo, whether you’re using an RFI, RFP, or both to select your CRM.



The Master List of Admissions CRM Requirements

A master list of 200+ CRM requirements to ask about in your RFP.


What’s next?

It’s simple: schedule a demo of Fireworks – the latest version is now available with new features and functionality. Let the revolution begin!


Schedule a Demo