They said it couldn’t be done … but we’re doing it! We’re disrupting the status quo – and bringing real innovation to the admissions market – with the first-ever admissions CRM to provide users with a consumer-like experience.
We’ve made the complex admissions process dramatically simpler to manage. And, in the process, we’ve revolutionized the whole idea of what an admissions CRM should be.
Fireworks is led by:
EVP of Enrollment Software; previously headed up Recruitment PLUS.
EVP of Enrollment Data, Strategy & Analytics; previously Dean of Admissions and Financial Aid at St. Olaf College.
Together, they’ve built a team that rivals the best in Silicon Valley.
Only at Fire Engine RED will you find a team of experts – who have worked in admissions at every level – partnering side-by-side with development all-stars who’ve worked with some of the best technology brands in the world.
Fireworks provides a simple, intuitive user experience that will help your team be more productive. Yes, other companies make the same claim, but take one look at Fireworks, and you’ll see it’s the real deal.
Fireworks is a hosted solution, so there’s nothing to install. It works in any major browser, and it’s available to you anywhere you can connect to the Internet.
Choose a solution built specifically for admissions.
Fireworks was built from the ground up for admissions professionals, by admissions professionals. Over a third of our team members worked in higher education before joining Fire Engine RED, so we understand the reality of the admissions office. Plus, Fireworks uses admissions terminology, so everything will look familiar and make sense from the start.
What Fireworks is NOT: a re-branded solution originally designed for Corporate America (think Salesforce®/Microsoft Dynamics®/Zoho), and then jerry-rigged for admissions.
Recruit, measure, and more.
Fireworks was created to help you recruit prospective students and measure your return on investment. It tracks the way your school has interacted with a particular student or organization – such as “sent email,” “participated in chat,” “campus visit,” and so forth – allowing you to measure the effectiveness of each interaction.
Manage relationships with ease.
Fireworks excels at helping you manage relationships with all of the people (parents, counselors, alumni volunteers, coaches) and organizations (high schools, community-based organizations, churches) that help you enroll your class. You’ll even be able to determine the value of each relationship, so you can focus on the people, organizations, and places that matter most.
Customize user permissions.
We know that different users in your admissions office should have different levels of access. That’s why Fireworks’ permissions are granular and enable you to customize the experience for each of your users (administrator, counselor, student worker, and others).
Benefit from unlimited custom fields and values.
Because we know that you’ll likely need to collect data that’s unique to your school, Fireworks will enable you to create unlimited custom fields and custom values, rather than having to force your data into an inflexible data structure.
Take advantage of powerful email features.
With Fireworks, it’s easy to create and modify email messages, using our HTML “What You See Is What You Get” (WYSIWYG) editor. You can also track and measure email campaign results in real time – delivery rate, opens, click-thrus, and more.
Stay connected on the road.
Fireworks is responsively designed to adapt dynamically to your smartphone, tablet, or computer, making it easier for you to access the information you need while you’re traveling. (Important: A “mobile-optimized” CRM is not nearly as effective as a responsively designed CRM.)
Provide access to everyone on your team.
Fireworks is priced simply and affordably. There are no seat-license fees, so the more users, the merrier. And implementation, training, and support are all included at no extra cost.
Plus, Fireworks is designed to be accessible to people with low vision, corrective lenses, and color blindness.
Rely on our admissions experts …
Fire Engine RED’s implementation specialists are admissions professionals who are well-versed in software project management. It takes just 16 weeks (on average) to implement Fireworks; we do all the technical “heavy lifting,” and provide consultative as well as technical expertise along the way.
… and our “knock-your-RED-socks-off” client care.
We offer the best client care in the market (check out what our clients say), including unlimited training and support at no additional cost.
Client care is available to everyone in your department, as well as the students they serve, from 8:00 AM to 8:00 PM Eastern, Monday through Friday. And during off-hours, we monitor our support queue so we can respond promptly to urgent requests.
If you’re about to dive into the CRM selection process, these three invaluable resources will save you countless hours and headaches. They took our team months to put together; take one look and you’ll see why!
21 Crucial Questions to Ask in Your Admissions CRM RFI
The 21 questions you simply must ask, and the reasons why it’s imperative that you ask them.
What Your Admissions CRM Demo Should Include
Everything you should ask to see in a CRM demo, whether you’re using an RFI, RFP, or both to select your CRM.
The Master List of Admissions CRM Requirements
A master list of 200+ CRM requirements to ask about in your RFP.
It’s simple: schedule a demo of Fireworks – the latest version is now available with new features and functionality. Let the revolution begin!