Digital Marketing

Fire Engine RED has partnered with Carnegie Communications to provide powerful digital marketing services to our Student Search clients. Carnegie has been at the forefront of integrated, response-driven enrollment marketing and recruitment for 30+ years.

How you’ll benefit from our partnership with Carnegie.

Our combined team of enrollment, recruiting, data, marketing, digital, and creative strategists can help you reach your goals by:

 

Digital strategies and services.

Fire Engine RED and Carnegie Communications will work together to create a integrated digital marketing plan for you … which could include any of the following:

fire-engine-red-digital-services-IP-targeting
IP Targeting.
Use it to: Market your school (or a particular program) to your most-desired students and their families.

How it works: We’ll match these students’ mailing addresses to their IP addresses … and deliver targeted display ads to all of the electronic devices used in their homes.

fire-engine-red-digital-services-retargeting
Retargeting.

Use it to: Continue engagement with students who have visited your website.

How it works: Visitors will be electronically “tagged” on specific pages of your website, and then targeted on other websites they visit, where they’ll be shown display ads for your school.

fire-engine-red-digital-services-social-media-targeting
Social Media Marketing.
Use it to: Build brand awareness, encourage students to engage with your page and posts, and increase your Facebook and Instagram followers.

How it works: We’ll place display ads in the Facebook and Instagram News Feeds of targeted students; your ads will blend in with updates from friends and family.

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Geofencing. 
Use it to: Reach specific audiences based on a location, such as a local high school or a community college.

How it works: We’ll draw a virtual perimeter around key locations (also known as “mobile location-based targeting”) to reach specific students on their mobile devices. To date, Carnegie has mapped every high school and community college in the U.S., and have pre-built audiences ready for you to target.

Let’s work together.

Find out more about how our digital offerings can benefit your school.

 

LET’S TALK