About Us

About Us

Fire Engine RED is an innovative marketing, technology, and data solutions company that’s served the education market since 2001. We’re named after our CEO’s favorite color!

We have five divisions that reflect our company’s expertise: Student Search, CRM, Software Products, Big Data, and Creative and Digital Services. We have more than 500 clients, including 350 admissions offices.



What makes Fire Engine RED a “Simply Different” company?

We’ve gone all-in on innovation.
Shelly Spiegel, our CEO & Chief Creative Officer, began transforming Fire Engine RED in the spring of 2012. By then, we’d earned a reputation for unparalleled client care; Shelly wanted us to be known for innovation as well. We’ve since disrupted the status quo in both Student Search and admissions technology by delivering revolutionary products and services, including our Fireworks CRM.

We’re leading the way in Student Search.
How? We’ve made significant investments in our Student Search offerings. Our responsively designed email messages and web forms work well (and look great) on the mobile devices that teens are obsessed with. And we know what works – our Big Data team has identified proven, data-driven best practices for subject lines, calls to action, copy, design, and more.

We’ve put data at the core of everything we do.
Our powerful data-driven strategies, including predictive modeling services, can help you maximize your return on Student Search. We build custom models to predict student outcomes: inquiries, applications, admits, and yield. These models can help you shape list-purchasing strategy, improve Search results, and prioritize your internal recruitment and marketing efforts.

We’re delivering a consumer-like software experience.
At Fire Engine RED, we knew the education market was desperately underserved in terms of well-designed, people-focused technology. We seized this opportunity to create a CRM that’s both powerful AND enjoyable to use. The result: admissions staffers who are more productive, more energized, and just plain happier at work.

We’ve grown our talent as a 100% virtual company.
We’re able to attract and hire top talent, no matter where they live. You’ll find our team members in 20 states across the U.S. and in Canada. Our team members have experience working on brands such as Apple®, Disney®, eBay®, Intuit®, and Razorfish®. And more than a third of our team worked in admissions prior to joining Fire Engine RED.

We’ve remained laser-focused on client care.
We want to surprise and delight our Fireworks CRM/admissions software clients by continuing to provide them with “knock-your-(RED)-socks-off” client care. That’s why we’re available to our clients – AND to the students they serve – 8 AM to 8 PM Eastern, Monday through Friday. And even during off-hours, we monitor our support queue so we can respond promptly to urgent requests.

Journalist, blogger, or feature writer? We should talk.

Interested in a story about our “Simply Different” company? Take your pick of the angles:

  • Female CEO
  • 100% virtual/distributed
  • Disrupting the admissions market
  • LOVED by our clients
  • Why we scrapped development – twice – to get to our new Fireworks CRM
  • And more

Email us at media@fire-engine-red.com. We understand what it’s like to be on a tight deadline, and we’ll respond ASAP.

Awards & Accolades

Top Small Company Workplaces 2011

“Fire Engine RED epitomizes an all-virtual company:
by saving on office space they’re able to hire top
talent around the country.”

Fire Engine RED in Numbers.

  • Team members who work virtually. Because we’re 100% virtual, we’re able to hire top people, no matter where they live.

  • Team members who were referred to our company by another team member, making our team members our top referral source.

  • Team members who worked in higher education prior to joining our company.

  • Team members who were born in countries other than the U.S. and Canada. Belarus, China, England, Greece, India, Iran, Ireland, and South Korea, to name a few.

  • Emails sent out through our Broadcast Email product since 2004.

  • Languages spoken by our team members, including: Arabic, Farsi, French, German, Hebrew, Hindi, Mandarin, Pig Latin, Russian, Spanish, and Urdu.

  • Team members with furry (FER-e) friends.

  • Team members who play at least one instrument, including: the acoustic guitar, baritone sax, bass guitar, drums, flute, French horn, guitar, piano, recorder, trumpet, violin, tuba, oboe.

  • Team members who proudly say, “I’m a Mac.”

  • Privately held tech companies owned by women.

  • Miles from our virtual headquarters in Philadelphia to the country’s oldest surviving firehouse (built in 1805).

  • REDheads, team members who have naturally red hair.

  • Our team’s Myers-Briggs (MBTI) group type.


Who we are.

Fire Engine RED is an innovative marketing, technology, and data solutions company that’s served the education market since 2001.

We have a positive, supportive culture. “It takes a team” is our motto, and our goal is to empower our team members to do their best work.

The work is exciting, and the pace is fast, and no two days are ever alike (some days can be long, but we think they’re worth it).

We believe that just because something hasn’t been done, it doesn’t mean it can’t be done.

Best of all, you don’t need to relocate to work here – we’re a 100% virtual/distributed/remote company. So if you’re awesome at what you do, we want to hear from you, wherever you live; our 60+ all-star team members live/work in 22 U.S. states and Canada.


View Open Positions

Our Values and Culture



The Fire Engine RED Way

Get an inside look at the values and culture that make our company “simply different.”

View Presentation




Benefits include:

  • Opportunity to work with top talent
  • Competitive salary
  • Company-provided equipment
  • Exceptional medical/dental/vision/disability insurance
  • 401(k) with automatic company contribution
  • Generous vacation policy, plus holidays
  • Unlimited sick and “life happens” days

And there’s more:

  • Annual team meeting in an inspiring setting
  • No stressful commute
  • No cliques (everyone clicks)
  • No office politics (no office, that’s why)
  • No committees or bureaucracy of any kind
  • Virtual book club
  • Virtual walking group
  • Every day is bring-your-pet-to-work day
  • REDcognition program

Happy together: What team members are saying about our company …

 “When it comes to the people I get to work with on a regular basis around here, I have nothing but
the highest compliments to give … Fire Engine RED is easily the best place I’ve worked as a creative
and technologist, which is obviously directly attributable to the team I work with.” – Wade M.


 “Shelly, thank you for the opportunities I have every day to do work I love.
I am VERY proud to be part of Fire Engine RED.” – Emma M.

… and what team members are saying about each other

“Laura K. has such an amazing attitude and she exemplifies teamwork.
Every time I’ve ever reached out to her, she’s been willing, friendly and helpful.” – Molly E.


 “Nichole is a tremendous asset … she is always willing to lend a hand in
problem solving, offering options and solutions to new challenges that crop up.” – Glenna R.


 “Mark is an amazing all-around person. He brings numerous skills to the Fire Engine RED team
and if he doesn’t have the skill needed, he will learn it faster than anyone I know.” – David C.


“Jamie, I just wanted to say thank you for all the work you did putting together the new HR portal. It’s great. The pay stub reports make it really easy for me to see exactly how Fire Engine RED compensates me each month, and where it’s going (something I was lax in analyzing in the past.) The time off request system is easy to use too. Thanks again!” – Mark K.


Open Positions