About Us

About Us

Fire Engine RED is an innovative marketing, technology, and data solutions company that’s served the education market since 2001. We’re named after our CEO’s favorite color!

We offer Student Search, Predictive Modeling, CRM, Software Products, and Creative & Digital Services. We have more than 500 clients, including 350 admissions offices.



What makes Fire Engine RED a “Simply Better” company?

We get great results for our Student Search clients.
We’re the best in Student Search because of the results we get for our clients: by boosting yield and delivering exceptional ROI. How? We work harder, smarter, and faster than anyone else in the industry … we continually hone our talents and abilities … and we’ve gone all-in on innovation.

We’re delivering a powerful, consumer-like software experience in CRM.
The first admissions CRM that provides a consumer-software-like user experience, Fireworks is simple, easy to use, and built for mobile using responsive design. It was created from the ground up for admissions professionals, by admissions professionals. And, it uses admissions terminology, so everything will look familiar and make sense from the start.

We’ve remained laser-focused on client care.
We surprise and delight our software/CRM clients by providing “knock-your-(RED)-socks-off” client care. We’re available to our clients – AND to the students they serve – 8 AM to 8 PM Eastern, Monday through Friday. And even during off-hours, we monitor our support queue so we can respond promptly to urgent requests.

We’ve attracted top talent.
Our team includes a unique combination of highly respected admissions professionals, as well as top creative/technology professionals from world-class companies such as Apple®, Disney®, eBay®, Intuit®, and Razorfish®. How? As a virtual company, we’re able to attract the very best wherever they live.


“Fire Engine RED is sort of a ‘Google meets Apple yet no one gets stabbed in the cafeteria’ sort of place.”
– Jens Larson, uofadmissionsmarketing.com

By The Numbers


Team members who work virtually. Because we’re 100% virtual, we’re able to hire top people, no matter where they live.


Team members who worked in higher education prior to joining our company.


Team members who were born in countries other than the U.S. and Canada. China, Dominican Republic, England, Greece, India, Iran, Ireland, and Uganda, to name a few.


Team members who have furry friends. The last we checked, our team had 43 dogs and 22 cats. And every day at Fire Engine RED is bring-your-pet-to-work day.


When our CEO & Chief Creative Officer, Shelly Spiegel, founded our company, she named it after her favorite color, “fire engine red.”


Team members who play at least one instrument, including: the baritone sax, bass, clarinet, drums, euphonium, flute, French horn, guitar, piano, recorder, saxophone, trumpet, veena, violin, tuba, oboe.

What We Value

As DaVinci said, “Simplicity is the ultimate sophistication.” That’s our inspiration for simplifying anything and everything we can get our hands on.

Just because something’s never been done, doesn’t mean it can’t be done.

Good Design.
We believe good design is good business … and we’re proof you don’t need an Apple-sized budget to create a design-centric culture.

From CRM to Student Search and Predictive Modeling, data is at the heart of everything we do.

Client Service.
Our goal is to “wow” our clients again and again. Acting in the best interests of our clients is what makes us successful.

At Fire Engine RED, being a superstar isn’t enough; you have to be a team player as well. The dream works only when the team works.

Where We Are

We have no central office! In fact, we’re spread out over 22 states and one Canadian province.

We’ve been all remote, all the time, since we were founded in 2001. And because we’re a 100% virtual company, we can hire the best people, no matter where they live.

Who We Are

We’re a diverse group: about 25% of us were born outside the U.S. … and 28% of us speak a second language.

We’re one of the very few privately held tech companies with a female CEO. And our company is about 50% female and 50% male … yes, sort of like the world in general.

Many of us came from the world of college admissions, so we know exactly what it’s like to be in our clients’ shoes. And many of our creative people have worked on brands you know, such as Apple®, Disney®, eBay®, Intuit®, and Razorfish®.

How We Bond

Our Fitbit Walking Group, formed to encourage our team members and clients to stay active and healthy. The “Fire Engine RED & Friends” group is open to anyone with a Fitbit performance tracking device or account. More than 30% of our team members participate!

Our Virtual Book Club, which meets via conference call on a quarterly basis. Past selections have included: Admission by Jean Hanff Korelitz, Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan, and Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain.

Our REDuce Your Bills Day, which saved our 60-person-plus team a combined $25,000 a year. Our CEO put together a tip sheet with practical ways to lower our bills. Then we took an entire day “off” to call cable providers, cell phone companies, insurance agents, and others to get better deals.

Journalist, blogger, or feature writer? We should talk.

Interested in a story about our “Simply Better” company? Take your pick of the angles:

  • Female CEO
  • 100% virtual/distributed
  • Disrupting the admissions market
  • LOVED by our clients
  • And more

Email us at media@fire-engine-red.com. We understand what it’s like to be on a tight deadline, and we’ll respond ASAP.

Awards & Accolades

Top Small Company Workplaces 2011

“Fire Engine RED epitomizes an all-virtual company:
by saving on office space they’re able to hire top
talent around the country.”


Who we are.

Fire Engine RED is an innovative marketing, technology, and data solutions company that’s served the education market since 2001.

We have a positive, supportive culture. “It takes a team” is our motto, and our goal is to empower our team members to do their best work.

The work is exciting, and the pace is fast, and no two days are ever alike (some days can be long, but we think they’re worth it).

We believe that just because something hasn’t been done, it doesn’t mean it can’t be done.

Best of all, you don’t need to relocate to work here – we’re a 100% virtual/distributed/remote company. So if you’re awesome at what you do, we want to hear from you, wherever you live; our 60+ all-star team members live/work in 22 U.S. states and Canada.

Our Values & Culture


The Fire Engine RED Way

Get an inside look at the values and culture that make our company “simply better.”

View Presentation




Benefits include:

  • Opportunity to work with top talent
  • Competitive salary
  • Company-provided equipment
  • Exceptional medical/dental/vision/disability insurance
  • Health savings account contribution
  • Wellness program
  • 401(k)
  • Generous vacation policy, plus holidays
  • Unlimited sick and “life happens” days

And there’s more:

  • No stressful commute
  • No cliques (everyone clicks)
  • No office politics (no office, that’s why)
  • No committees or bureaucracy of any kind
  • Virtual book club
  • Virtual walking challenges
  • Every day is bring-your-pet-to-work day
  • REDcognition program

Happy together: What team members are saying about our company …

 “When it comes to the people I get to work with on a regular basis around here, I have nothing but
the highest compliments to give … Fire Engine RED is easily the best place I’ve worked as a creative
and technologist, which is obviously directly attributable to the team I work with.” – Wade M.


 “Shelly, thank you for the opportunities I have every day to do work I love.
I am VERY proud to be part of Fire Engine RED.” – Emma M.

… and what team members are saying about each other

“Laura K. has such an amazing attitude and she exemplifies teamwork.
Every time I’ve ever reached out to her, she’s been willing, friendly and helpful.” – Molly E.


 “Nichole is a tremendous asset … she is always willing to lend a hand in
problem solving, offering options and solutions to new challenges that crop up.” – Glenna R.


 “Mark is an amazing all-around person. He brings numerous skills to the Fire Engine RED team
and if he doesn’t have the skill needed, he will learn it faster than anyone I know.” – David C.


“Jamie, I just wanted to say thank you for all the work you did putting together the new HR portal. It’s great. The pay stub reports make it really easy for me to see exactly how Fire Engine RED compensates me each month, and where it’s going (something I was lax in analyzing in the past.) The time off request system is easy to use too. Thanks again!” – Mark K.


Open Positions